Inmuebles24 — Brand Development — Case Study

In 2018, while Mexico was in the spotlight with the migrant caravan crossing the country, we relaunched Inmuebles24 with a message that mattered. A brand that helps people find homes couldn’t stay silent when thousands searched for one. That moment defined its voice—bold, human, relevant. From there, the brand grew from third in awareness to market leader, eventually earning the authority to shift gears and speak with humor. But first, it had to speak with heart.