Zonajobs — The Black Table Company (Copy)

Zonajobs — From 2012 to 2023 Brand Development — Case Study

From day one, Zonajobs wasn’t created to follow—it was born to lead. The ambition was clear: stand out, breakthrough, and redefine the conversation around how people find jobs and how companies find talent. The brand’s strategy was never about blending in. It was about challenging the category, making noise where there was silence, and earning its place in the modern dialogue around recruitment. Before it became part of the conversation, it had to start one.

2012 / PowerPoint —Viral Campaign

In a time before viral videos existed, we managed to make this go viral to kick things off.

Cannes Lions & Clio Awards winner.

2014 / Grandmother — Viral Campaign

How many times can you kill your grandma?

Cannes Lions & Clio Awards winner.

2017 / Anti-Millennials — Integrated Campaign

Meet Robert. Anti-Millennial. Work has changed—he hasn’t.

2018 / Juana — Bold PR Campaign

Inclusion isn’t a trend—it’s the future of work.

Poster for the campaign 'Juana' about gender equality featuring a transgender woman with wavy, shoulder-length hair, sitting outdoors during sunset, with blurred cityscape in the background. The poster includes quotes, campaign statistics, and media coverage references.

2022 / Behind The Most Important Job — Media Planning & PR Campaign — Case Study

In politics, truth cuts through. Real change needs real credibility.

Cannes Lions Winner.

“One campaign can change the future of a country”

Source THE POPULAR (Argentina’s Newspaper)

A man in a suit and red tie speaking in front of a microphone, holding a resume. The image is part of an infographic about the importance of resumes in political campaigns, highlighting statistics, insights, and ideas related to candidate evaluation.