Toys From Reality — Product develop and Packaging Design — Case Study

We had toys everywhere and we couldn’t see them.

The creative idea behind the Toys From Reality campaign was to create an entirely new product line that would be highly engaging to current Kenver customers and their families and encourage conversation with the sales team. The idea mines an insight discovered in research about Kenver customers: They long for the days before technology consumed them and their families and want to reconnect with nature as an antidote.