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We're not sure what she's doing, but she looks somber, as does her daughter at home, and the mood, lighting, and dramatic music all add to something akin to a Scandinavian kidnap drama. However, there's a happy ending as it's finally revealed what they were doing.

A faint, white logo with the word 'Poett' and a butterfly above the 'e'.

“A clever way to break the category’s communication patterns”.

SOURCE MARKETERS by Adlatina