Grandfather — Global Campaign — Multi-platform

I always remember my grandpa and his Coke.

Coca-Cola in the UK had launched 'Grandpa', a new spot highlighting the lifestyle enjoyed by our grandparents, moving more, eating well, taking it easy -- can be beneficial. The Grandpa spot uses a nostalgic 'then and now' split-screen to deliver the storyline. The spot has already sparked debate amongst health advocates and marketing commentators who are questioning the validity of the spot's 'Coke-based diet' theme. The classic 'It's Not Unusual' by Tom Jones accompanies the visuals.